AFC Ajax

In the end, this project was a great exercise in the exploration of the Design, Culture, History, and football of AFC Ajax & Amsterdam. I really enjoyed all the learnings & freedom of expression I felt in designing these interfaces. While certainly the usability & feasibility of such interfaces in the real world is a subject of discussion, as there’s business objectives and other factors involved. But that wasn’t the core goal of this project. It was to visualize & capture the essence of a city & reflect that in its favorite football club’s identity. Hope you enjoyed this Design Case Study! Thank you for reading!